In 1966, Bud Bushnell established Genie Industries. During that time, he purchased the manufacturing rights to a material lift that operated on compressed air. The name Genie originated from the "magic in the bottle" that was utilized to raise and lower the hoist. This device greatly impressed a lot of customers and therefore, the name was established.
Genie expanded operations and established itself into different new markets, because the need for platforms and work lifts grew. Over time, as the requirements for new equipment to meet many applications grew, the company made itself recognized in numerous new markets. Like for example, Genie went into production with light towers, man-lifts, articulated booms, stick booms and telehandlers.
Due to the economic recession during the start of the 2000s, Genie decided to secure a partner who held the same values. They partnered up along with Terex Corporation. This company has a history acquiring equipment manufacturers all around the world who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation in the workplace, it was decided to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was only decided after the initial few years following the sale. Therefore, all Genie equipment continue to be sold under the Genie brand name.
The company takes great pride in listening and taking advise from their clients. Genie has always been continually devoted to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work practices which have made Genie a trusted brand name over the past decades and continue to keep their reputation for top-of-the-line and quality machinery.
Genie's DC and Bi-Energy machinery are emission-free, quiet equipment capable of working in delicate work settings. Where the equipment must be driven significant distances, like within industrial situations, the Genie bi-energy system combines the advantages of a 48V DC machine with the power of a diesel-powered generator.
Compared to any of the different kinds of aerial platforms, telescopic booms provide more horizontal reach overall. These machines are ideal for limited access places in construction and other industrial settings. The Genie Telescopic S booms have been engineered to offer utmost productivity. These machinery provide the drive speed and supreme traction you require to be able to travel around the job area and work site.